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After 3 years & 5 different laboratories, a formula that made the grade was finally found - a formula known to the world today as Shiner Gold. Heavy hold yet re-workable with a bit of water, non-hardening yet feels like it should... and easy to wash out. What else can you ask for from a hair pomade?! And that, ladies & gents, is the exact reason we added Shiner Gold into our Esquire hair product arsenal.