Reuzel’s Concrete Hold Matte pomade gives you a weightless, super-strong hold that lasts, making it ideal for those with finer hair. Need to switch it up? Rework it like a wax. With a water-soluble formula so it will wash out without the need for any elbow grease, Concrete Hold will add structure, definition & a subtle fragrance without any flaking or that grim icky-sticky feeling.

To Use:

Scoop out a blob of pomade & warm it up by rubbing it between your palms. Reuzel Concrete Hold can be applied to either towel-dried or dry hair. We recommend starting at your crown & working forwards, coating the hair from the scalp to the ends (don’t be shy with it). You can add a little more Concrete Hold to any drier spots if needed. Finish by combing into your desired shape or style.